HUBBARD Creative Design
HUBBARD CREATIVE DESIGN
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Boathouse Packaging

This project I developed some carry-out food packaging from a restaurant near the town i grew up in. I chose to keep a similar aesthetic to their current identity but changing it to make it my own. For their identity I designed my own version of their logo. I chose a serif typeface as the primary and a san serif for secondary information. The color palette I applied a muted blue and sandy brown colors to keep a coastal feel. In the Imagery I made the captains wheel to be used as a recognizable icon to associate with the business. I wanted to give the packaging an illustrative element with the fishing nets draped from the top, and wrapping around the sides.

Boathouse Food Packaging Design

Boathouse Food Packaging Design

This project I developed a concept for carry-out food packaging for a restaurant near the town i grew up. I chose to keep a similar aesthetic to their current identity but changing it to make it my own. For their identity I designed my own version of their logo. I chose a serif typeface as the primary and a san serif for secondary information. For the color palette I applied muted blue and sandy brown colors to keep a coastal feel. In the Imagery I made the captains wheel to be used as a recognizable icon to be associated with the business. I wanted to give the packaging an illustrative element with the fishing nets draped from the top and wrapping around the sides.

I designed the illustrations, patterning, and branding within Illustrator and mockups in Photoshop.

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